Communication is key

Whether you are a start-up or an established temporary recruitment agency, one of your biggest challenges will be building a list of clients. In a busy, competitive industry, you need to work hard to secure new business while offering the best possible customer service to existing clients.

Customer expectations are higher than ever, and good communication is key to excellent customer service.  Any means of communication that starts a conversation between you and your client enables you to deepen your connection and gain valuable feedback that can help shape your product and services.

Keep up to date with new communication tools which will benefit your business. Be flexible and adapt to meet the needs of your clients. As your client list grows, you can tailor your communication methods to meet individual needs. If a particular client prefers a certain method of communication try to accommodate it where possible.

 

Website and Social Media

Your website and social media accounts are crucial points of contact with your customers. Your web presence sets the tone for your business and a well-designed and well-written website clearly communicates who you are and what you do. It should also:

  • Function as an interactive customer service tool by offering a messaging service or if appropriate, live chat.

  • Offer dynamic content that is updated on a regular basis.

  • Offer value-added content such as a company blog or regular webinar series. This type of content initiates contact between an agency and their clients and opens the lines of communication.

  • Provide a well-written FAQs page or quick guide to your products and services.  

Social media gives businesses an opportunity to communicate in a more informal manner and show some of the personality behind the operation. Always keep posts professional and consistent with your agency’s mission and values. Most importantly, use your social media platforms as a way of gaining an insight into your customers motivations. Engage your community by asking questions or offering simple calls to action.

 

Software:

Using software tailor-made for the temporary recruitment industry is another way in which technology can greatly benefit your business by:

  • Automating all key administrative processes while keeping you compliant and reassuring your customers that you are a professional and highly efficient business to work with.
  • Saving you time and money, reducing paperwork and improving security for you and your customers.
  • The best software is specific to the industry, cloud-based and designed to manage the entire recruitment process on one system by automating a comprehensive range of processes, such as:

    • Candidate Bookings

    • Electronic Time-Sheets

    • Payroll Export

    • Automated Invoicing

    • AWR Tracking and Reporting

    • Eligibility Checks

    • Contract management in line with current legislation

    • Two-way candidate SMS to efficiently communicate job details to candidates

    • Client Portal Facility. A client portal facility can set you apart from competitors, providing visibility of bookings, time-sheets, candidate compliance and AWR status. 

       

You can impress your customers by using software designed with security in mind. They will want to work with an agency they can trust. Choosing the best software to manage your day to day business operations is a huge selling point to customers and raises the level of customer service and care.

 

To learn more, download our eBook about Impressing and Keeping Clients - simply click on the image below...

Impressing and Keeping Clients