Social media is now an invaluable tool for any recruiter and an integral part of an agency's marketing strategy and wider business plan. It is almost hard to remember recruitment before social media and it is widely believed around 3 billion people use some form of it!
Within this blog we explore hints and tips to maximise the return on your social media efforts.
1. Focus your efforts in the right place
Research which platform/s your candidates and clients spend most time and devote the greatest energy into this area for yourself. Utilising social media to interact and connect with people can be such an advantage and can be free! Younger generations are so used to this approach and it can mean quicker responses and interactions.
It is also worth exploring various 'paid-for' advertising or 'post boost' options to see whether these would be feasible or suitable in addition to non-paid for, organic methods.
2. Profile page focus
Ensure your social media profiles are up-to-date and optimised, and be sure to include a weblink, as social media platforms are often the first point of contact for a potential candidate or client. They should use a similar tone to your website - ensuring consistency of message style, be memorable and encourage interaction.
3. Define your goals
Ask yourself what do you want to get out of your social media and what outcome do you want to achieve. Is it:
increased candidate retention
to reach new candidates and clients
to become a thought leader in your own industry
increased website visits
By setting specific objectives and focusing on measurable targets, the impact you can make will be much greater.
4. Define your brand
Agency Central's twitter poll revealed the main reason recruiters utilise social media is to 'build a brand'. Social media can allow you to create a voice for your agency - reflecting your brand's positioning and how you differ from competitors, in a very busy and competitive environment.
5. Be consistent
Use a social media calendar and planning tool to provide up-to-date and relevant content. By utilising a scheduling tool, allows for a more time-effective and organised approach.
Prioritise and post frequently adopting the 80/20 rule - 80% of valuable, helpful and informative content, while reserving the last 20% for promotional and sales activities. Be careful not to 'over promote', the idea is to provide genuinely interesting and related content,
6. Keep an eye on the competition
This can be a good way to gain new perspectives and gather content ideas. It can be a good way to see how active others are, and if they seem to be getting increased engagement and success from certain platforms more than others. It is also worth exploring what paid-for options your nearest competitors are utilising if any.
Slow and steady wins the race! Just like in real life, friendships and bonds over social media won’t happen overnight, it takes time to grow your followers and get them to interact with your agency.
A review of your approach is essential from time to time, to ensure goals are being met and the best strategy adopted. Don't be afraid to test different approaches to see which gains the best response.